Ebook Business Foundations 11e by Ferrell, Hirt, Ferrell


Business Foundations: A Changing World
11th Edition
by O. C. Ferrell | Geoffrey Hirt | Linda Ferrell
Copyright © 2018 by McGraw-Hill Education

Table of Content:
Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World
Part 2: Starting and Growing a Business
Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising
Part 3: Managing for Quality and Competitiveness
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations
Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources
Part 5: Marketing-Developing Relationships
Chapter 11: Customer-Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking
Part 6: Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets
Bonus Chapter A: The Legal and Regulatory Environment
Bonus Chapter B: Personal Financial Planning
Online Appendix A: Guidelines for Developing a Business Plan
Online Appendix B: Personal Career Plan
Online Appendix C: Risk- The Basics of Risk Management



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