Ebook Consumer Behavior 7e by Babin, Harris


CB Consumer Behavior
7th Edition
by Barry J. Babin / Eric Harris
Cengage Learning
Copyright: 2016

Table of Content:
Part I: Introduction.
1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: Internal Influences
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivation and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Changes.
Part III: External Influences.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
Part IV: Situations and Decision Making.
11.Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: Consumption and Beyond.
14. Consumption to Satisfaction.
15. Beyond Consumer Relationships.
16. Consumer and Marketing Misbehavior.

Share this article :

+ comments + 1 comments

June 17, 2020 at 5:59 PM

Personalized Smartphone Wallet Case

Stop by smartphone-case.com and see the hundreds of designs ready for your to choose or you can upoad your favorite picture and add it to the wallet case.

Made from sturdy leather-like material and RFID blocking built in. Store your cash and a few credit card and use the wrist strap to make sure you don't lose your phone.

Slide your phone up easily from within the smartphone wallet case to get that great photo or for a selfie.

Post a Comment

 
Copyright © 2019. Free Ebooks and Slides - All Rights Reserved