Ebook Public Relations 11e by Wilcox, Cameron, Reber


Public Relations: Strategies and Tactics
11th Edition
by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Copyright © 2015 | Pearson Education / Prentice Hall

Table of Content:
Part 1. Role 
Chapter 1. What Is Public Relations?
Chapter 2. The Evolution of Public Relations 
Chapter 3. Ethics and Professionalism
Chapter 4. Public Relations Departments and Firms 

Part 2. Process 
Chapter 5. Research 
Chapter 6. Program Planning 
Chapter 7. Communication 
Chapter 8. Evaluation 

Part 3. Strategy 
Chapter 9. Public Opinion and Persuasion 
Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises 
Chapter 11. Reaching Diverse Audiences 
Chapter 12. Public Relations and the Law 

Part 4. Tactics 
Chapter 13. The Internet and Social Media 
Chapter 14. Preparing Materials for Mass Media
Chapter 15. Radio and Television 
Chapter 16. Meetings and Events 

Part 5. Application
Chapter 17. Corporations 
Chapter 18. Entertainment, Sports, and Tourism 
Chapter 19. Politics and Government 
Chapter 20. Global Public Relations 
Chapter 21. Nonprofit, Health, and Education

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