Ebook Retailing Management 9e by Levy, Weitz, Grewal


Retailing Management
9th Edition
Author(s) : Michael Levy and Barton Weitz and Dhruv Grewal

ISBN13: 9780078028991
Copyright: 2014
Publisher : McGraw-Hill Education
PDF 95.33 MB

Table of Content:
SECTION I - THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
SECTION II - RETAILING STRATEGY
Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III - MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV - STORE MANAGEMENT
Chapter 16: Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service

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