Ebook Business Economics 1e by Mankiw, Taylor, Ashwin


Business Economics
1st Edition
by N. Gregory Mankiw, Mark P. Taylor, and Andrew Ashwin
Copyright © 2013
South Western/Cengage Learning

Table of Content:
PART 1 The Economic and Business
Environment – Setting the Scene 1
1 What Is Business Economics? 3
2 Economics and Business Decision Making 23
3 The Business Environment 35

PART 2 Microeconomics – The MarketSystem 53
4 Supply and Demand: How Markets Work 55
5 Elasticity and Its Applications 87

PART 3 Microeconomics – The Limitations of Markets 119
6 Market Failure 121
7 The Consumer and Consumer Behaviour 150

PART 4 Microeconomics – The Economics of
Firms In Markets 177
8 Business Goals and Behaviour 179
9 Firm Behaviour and the Organization of Industry 208
10 The Firm’s Production Decisions 237
11 Corporate Strategy and Pricing Policy 255
12 Market Structures 272
13 Other Types of Imperfect Competition 301

PART 5 Microeconomics – Factor Markets 331
14 Labour Markets 333
15 Financial Markets 361

PART 6 Introduction to Macroeconomics 385
16 The Macroeconomic Environment 387
17 Aggregate Demand and Aggregate Supply 423
18 Macroeconomics – Employment and Unemployment 449
19 Macroeconomics – Inflation and Price Stability 466
20 Macroeconomics – Fiscal, Monetary and Supply-Side Policy 490

PART 7 Global Business and Economics 517
21 The Global Economy 519

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