Ebook E-Commerce 2017 13e by Laudon, Traver


E-Commerce 2017
13th Edition
by Kenneth C. Laudon - Carol Guercio Traver
©2018 
Pe*rson Ed*cation

Table of Content:
PART 1 Introduction to E-Commerce
1 THE REVOLUTION IS JUST BEGINNING
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
PART 2 Technology Infrastructure for E-commerce
3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM
4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS
5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
7 SOCIAL, MOBILE, AND LOCAL MARKETING
8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in Action
9 ONLINE RETAIL AND SERVICES
10 ONLINE CONTENT AND MEDIA
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

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