Ebook Business Communication 7e by Guffey and Loewy


Business Communication : Process & Product
7th Edition
by Mary Ellen Guffey • Dana Loewy
Copyright © 2011
South Western College / Cengage Learning

Table of contents:
Unit 1: Communication Foundations 1
1 Effective and Ethical Communication at Work 2
2 Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills 38
3 Intercultural Communication 78

Unit 2: The Writing Process 110
4 Planning Business Messages 111
5 Organizing and Writing Business Messages 137
6 Revising Business Messages 162

Unit 3: Workplace Communication 186
7 Electronic Messages and Digital Media 187
8 Positive Messages 219
9 Negative Messages 256
10 Persuasive and Sales Messages 294

Unit 4: Reports, Proposals, and Presentations 335
11 Report and Research Basics 336
12 Informal Business Reports 379
13 Proposals, Business Plans, and Formal Business Reports 424
14 Business Presentations 456

Unit 5: Employment Communication 493
15 The Job Search, Résumés, and Cover Letters 494
16 Interviewing and Following Up 536

Appendixes
A Grammar and Mechanics Guide A-1
B Document Format Guide B-1
C Documentation Guide C-1
D Correction Symbols D-1


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