Ebook Business Communication Essentials 7e by Bovee and Thill (Global Edition)


Business Communication Essentials
7th Edition (Global Edition)
Author(s) : Courtland L. Bovée • John V. Thill
Copyright © 2016
Pe*rson Educ*tion / Pr*ntice Hall
PDF 44.36 MB

Table of contents:
PART 1 Business Communication Foundations 45
1 Professional Communication in Today’s Digital, Social, Mobile World 47
2 Collaboration, Interpersonal Communication, and Business Etiquette 79
PART 2 The Three-Step Writing Process 101
3 Planning Business Messages 103
4 Writing Business Messages 125
5 Completing Business Messages 151
PART 3 Brief Business Messages 171
6 Crafting Messages for Digital Channels 173
7 Writing Routine and Positive Messages 205
8 Writing Negative Messages 227
9 Writing Persuasive Messages 255
PART 4 Longer Business Messages 279
10 Understanding and Planning Reports and Proposals 281
11 Writing and Completing Reports and Proposals 307
12 Developing and Delivering Business Presentations 353
PART 5 Employment Messages and Job Interviews 381
13 Building Careers and Writing Résumés 383
14 Applying and Interviewing for Employment 411

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