Ebook Business Communication Today 14e by Bovee and Thill (Global Edition)


Business Communication Today
14th Edition (Global Edition)
Author(s) : Courtland L. Bovée • John V. Thill
Copyright © 2018
Pe*rson Educ*tion / Pr*ntice Hall

Table of contents
PART 1 understanding the foundations of Business Communication 49
1 Professional Communication in a Digital, Social, Mobile World 51
2 Collaboration, Interpersonal Communication, and Business Etiquette 85
3 Communication Challenges in a Diverse, Global Marketplace 117

PART 2 applying the Three-step Writing Process 143
4 Planning Business Messages 145
5 Writing Business Messages 173
6 Completing Business Messages 201

PART 3 Digital, social, and visual media 227
7 Digital Media 229
8 Social Media 253
9 Visual Media 277

PART 4 Brief messages 311
10 Writing Routine and Positive Messages 313
11 Writing Negative Messages 341
12 Writing Persuasive Messages 377

PART 5 reports and Proposals 409
13 Finding, Evaluating, and Processing Information 411
14 Planning Reports and Proposals 435
15 Writing and Completing Reports and Proposals 463

PART 6 Developing and Delivering Business Presentations 505
16 Developing Presentations in a Social Media Environment 507
17 Enhancing Presentations with Slides and Other Visuals 533

PART 7 Writing employment messages and interviewing for Jobs 559
18 Building Careers and Writing Résumés 561
19 Applying and Interviewing for Employment 593

APPENDIX A Format and Layout of Business Documents 626
APPENDIX B Documentation of Report Sources 640
APPENDIX C Correction Symbols 646

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