Ebook Strategic Management Concepts 15e by David and David (Global Edition)


Strategic Management : Concepts
15th Edition (Global Edition)
by Fred R. David • Forest R. David
Copyright © 2015
Pears*n Educ*ation ? Prent*ce H*ll

Table of contents :
Chapter 1 Strategic Management Essentials 37
The Cohesion Case: adidas Group – 2013 58
Chapter 2 Outside-USA Strategic Planning 75
Chapter 3 Ethics/Social Responsibility/Sustainability 109
Chapter 4 Types of Strategies 131
Chapter 5 Vision and Mission Analysis 169
Chapter 6 The Internal Audit 187
Chapter 7 The External Audit 225
Chapter 8 Strategy Generation and Selection 255
Chapter 9 Strategy Implementation 295
Chapter 10 Strategy Execution 331
Chapter 11 Strategy Monitoring 371
Appendix 1 Guidelines for Case Analysis 393

Share this article :

Post a Comment

 
Copyright © 2019. Free Ebooks and Slides - All Rights Reserved