Ebook Business 11e by Pride, Hughes, Kapoor


Business
11th Edition
Author(s) : William M. Pride • Robert J. Hughes • Jack R. Kapoor
Copyright © 2012
Publisher : South-Western, Cengage Learning
PDF 43.47 MB

Table of contents
The Environment of Business 1
1. Exploring the World of Business and Economics 2
2. Being Ethical and Socially Responsible 37
3. Exploring Global Business 71
Business Ownership and Entrepreneurship 105
4. Choosing a Form of Business Ownership 106
5. Small Business, Entrepreneurship, and Franchises 135
Management and Organization 165
6. Understanding the Management Process 166
7. Creating a Flexible Organization 191
8. Producing Quality Goods and Services 215
Human Resources 247
9. Attracting and Retaining the Best Employees 248
10. Motivating and Satisfying Employees and Teams 277
11. Enhancing Union–Management Relations 307
Marketing 333
12. Building Customer Relationships Through Effective Marketing 334
13. Creating and Pricing Products that Satisfy Customers 361
14. Wholesaling, Retailing, and Physical Distribution 399
15. Developing Integrated Marketing Communications 429
Information for Business Strategy and Decision Making 461
16. Understanding Information and e-Business 462
17. Using Accounting Information 497
Finance and Investment 531
18. Understanding Money, Banking, and Credit 532
19. Mastering Financial Management 567
20. Understanding Personal Finances and Investments 597

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