Download Ebook Business Research Method 12e by Cooper and Schindler


Business Research Methods
12th Edition
Author(s) : Donald R. Cooper • Pamela S. Schindler
Copyright © 2014
Publisher : McGraw-Hill/Irwin
PDF 48.85 MB

Table of contents
> part I Introduction to Business Research 1
1 Research in Business 2
2 Ethics in Business Research 26
3 Thinking Like a Researcher 48
4 The Research Process: An Overview 74
5 Clarifying the Research Question through Secondary Data and Exploration 92
> part II The Design of Business Research 121
6 Research Design: An Overview 122
7 Qualitative Research 142
8 Observation Studies 170
9 Experiments 190
10 Surveys 214
> part III The Sources and Collection of Data 243
11 Measurement 244
12 Measurement Scales 266
13 Questionnaires and Instruments 294
Appendix 13a: Crafting Effective Measurement Questions 328
14 Sampling 336
Appendix 14a: Determining Sample Size 364
> part IV Analysis and Presentation of Data 373
15 Data Preparation and Description 374
Appendix 15a: Describing Data Statistically 398
16 Exploring, Displaying, and Examining Data 404
17 Hypothesis Testing 428
18 Measures of Association 466
19 Presenting Insights and Findings: Written Reports 502
20 Presenting Insights and Findings: Oral Presentations 538
> case index 575
> appendices
A Business Research Requests and Proposals (with Sample RFP) 586
B Focus Group Discussion Guide 610
C Nonparametric Signifi cance Tests 612
D Selected Statistical Tables 619

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