Ebook Entrepreneurship 5e by Barringer and Ireland (Global Edition)


Entrepreneurship Successfully Launching New Ventures
5th Edition (Global Edition)
Author(s) : Bruce R. Barringer • R. Duane Ireland
Copyright © 2016
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 47.81 MB

Table of contents
Part 1 Decision to Become an Entrepreneur 23
ChaPter 1 Introduction to Entrepreneurship 25

Part 2 Developing Successful Business Ideas 61
ChaPter 2 Recognizing Opportunities and Generating Ideas 63
ChaPter 3 Feasibility Analysis 97
ChaPter 4 Developing an Effective Business Model 133
ChaPter 5 Industry and Competitor Analysis 171
ChaPter 6 Writing a Business Plan 203

Part 3 Moving from an Idea to an Entrepreneurial Firm 239
ChaPter 7 Preparing the Proper Ethical and Legal Foundation 241
ChaPter 8 Assessing a New Venture’s Financial Strength and Viability 281
ChaPter 9 Building a New-Venture Team 317
ChaPter 10 Getting Financing or Funding 349

Part 4 Managing and Growing an Entrepreneurial Firm 385
ChaPter 11 Unique Marketing Issues 387
ChaPter 12 The Importance of Intellectual Property 425
ChaPter 13 Preparing for and Evaluating the Challenges of Growth 463
ChaPter 14 Strategies for Firm Growth 495
ChaPter 15 Franchising 529

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