Download Ebook Global Business 3e by Peng


Global Business
3rd Edition
Author(s) : Mike W. Peng
Copyright © 2014
Publisher : South-Western, Cengage Learning
PDF 48.0 MB

Table of contents
Part 1 Laying Foundations 1
Chapter 1: Globalizing Business 2
Chapter 2: Understanding Formal Institutions: Politics, Laws, and Economics 32
Chapter 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms 62
Chapter 4: Leveraging Resources and Capabilities 92

Part 2 Acquiring Tools 139
Chapter 5: Trading Internationally 140
Chapter 6: Investing Abroad Directly 174
Chapter 7: Dealing With Foreign Exchange 204
Chapter 8: Capitalizing on Global and Regional Integration 232

Part 3 Strategizing around the Globe 285
Chapter 9: Growing and Internationalizing the Entrepreneurial Firm 286
Chapter 10: Entering Foreign Markets 310
Chapter 11: Managing Global Competitive Dynamics 336
Chapter 12: Making Alliances and Acquisitions Work 364
Chapter 13: Strategizing, Structuring, and Learning around the World 394

Part 4 Building Functional Excellence 465
Chapter 14: Competing on Marketing and Supply Chain Management 466
Chapter 15: Managing Human Resources Globally 492
Chapter 16: Financing and Governing the Corporation Globally 522
Chapter 17: Managing Corporate Social Responsibility Globally 552

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