Ebook Better Business 5e by Solomon, Poatsy, Martin (Global Edition)


Better Business
5th Edition (Global Edition)
by Michael R. Solomon, Mary Anne Poatsy and Kendall Martin
Copyright © 2018
Pe*rson Educ*tion / Pr*ntice Hall
PDF 72.8 MB / 66.26 zip

Table of contents
PART 1 Looking at the Business environment 34
ChAPTeR 1 Business Basics 34
ChAPTeR 2 Economics and Banking 58
ChAPTeR 3 Ethics in Business 90
ChAPTeR 4 Business in a Global Economy 120
Mini ChAPTeR 1 Business Law 152
PART 2 starting and struCturing a Business 162
ChAPTeR 5 Small Business and the Entrepreneur 162
ChAPTeR 6 Forms of Business Ownership 194
Mini ChAPTeR 2 Constructing an Effective Business Plan 224
PART 3 managing a Business and empLoyees 232
ChAPTeR 7 Business Management and Organization 232
ChAPTeR 8 Motivation, Leadership, and Teamwork 258
ChAPTeR 9 Human Resource Management 284
ChAPTeR 10 Online Business and Technology 314
ChAPTeR 11 Production, Operations, and Supply Chain Management 340
Mini ChAPTeR 3 Business Communications 370
PART 4 prinCipLes of marketing 380 ChAPTeR 12
Marketing and Consumer Behavior 380
ChAPTeR 13 Product Development, Branding, and Pricing Strategies 412
ChAPTeR 14  Promotion and Distribution 442
Mini ChAPTeR 4 Finding a Job 474
PART 5 prinCipLes of finanCe 488
ChAPTeR 15 Financing and Accounting for Business Operations 488
ChAPTeR 16 Investment Opportunities in the Securities Market 528
Mini ChAPTeR 5 Personal Finance 560

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