Ebook Business Communication 9e by Guffey & Loewy


Business Communication : Process & Product
9th Edition
Author(s) : Mary Ellen Guffey • Dana Loewy
Copyright © 2018
Publisher : Cengage Learning
PDF 40.94 MB

Table of contents
Unit 1 Communication Foundations 1
1 Business Communication in the Digital Age 2
2 Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills 42
3 Intercultural Communication 84

Unit 2 The Writing Process in the Digital Era 125
4 Planning Business Messages 126
5 Organizing and Drafting Business Messages 158
6 Revising Business Messages 186

Unit 3 Workplace Communication 213
7 Short Workplace Messages and Digital Media 214
8 Positive Messages 252
9 Negative Messages 294
10 Persuasive and Sales Messages 338

Unit 4 Reports, Proposals, and Presentations 387
11 Reporting in the Digital Age Workplace 388
12 Informal Business Reports 436
13 Proposals, Business Plans, and Formal Business Reports 482
14 Business Presentations 520

Unit 5 Employment Communication 563
15 The Job Search, Résumés, and Cover Letters in the Digital Age 564
16 Interviewing and Following Up 612

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