Ebook Consumer Behavior 12e by Solomon (Global Edition)


Consumer Behavior : Buying, Having and Being
12th Edition (Global Edition)
Author(s) : Michael R. Solomon
Copyright © 2018
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 135 MB / 127.62 MB zip nowm

Table of contents
Section 1 ● Foundations of Consumer Behavior 25
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 26
Chapter 2 Consumer and Social Well-Being 56
Section 2 ● Internal Influences on Consumer Behavior 95
Chapter 3 Perception 96
Chapter 4 Learning and Memory 130
Chapter 5 Motivation and Affect 172
Chapter 6 The Self: Mind, Gender, and Body 200
Chapter 7 Personality, Lifestyles, and Values 242
Section 3 ● Choosing and Using Products 283
Chapter 8 Attitudes and Persuasive Communications 284
Chapter 9 Decision Making 334
Chapter 10 Buying, Using, and Disposing 380
Section 4 ● Consumers in Their Social and Cultural Settings 413
Chapter 11 Groups and Social Media 414
Chapter 12 Income and Social Class 446
Chapter 13 Subcultures 478
Chapter 14 Culture 514

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