Download Ebook Crafting and Executing Strategy 21e by Thomson, Peteraf, Gamble, Strickland


Crafting and Executing Strategy
The Quest For Competitive Advantage : Concepts
21th Edition
Author(s) : Arthur A. Thompson • Margaret A. Peteraf • John E. Gamble • A. J. Strickland III
Copyright © 2018
Publisher : McGr*w-Hill Education
PDF 23.4  MB

Table of contents
Section A: Introduction and Overview
1 What Is Strategy and Why Is It Important? 2
2 Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy 18

Section B: Core Concepts and Analytical Tools
3 Evaluating a Company’s External Environment 46
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness 82

Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies 120
6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations 148
7 Strategies for Competing in International Markets 178
8 Corporate Strategy: Diversification and the Multibusiness Company 214
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy 258

Section D: Executing the Strategy
10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure 290
11 Managing Internal Operations: Actions That Promote Good Strategy Execution 320
12 Corporate Culture and Leadership: Keys to Good Strategy Execution 346

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