Ebook E-Commerce 2017 by Laudon and Traver


E-Commerce 2017 : Business, Technology, Society
13th Edition / 2017 edition
Author(s) : Kenneth C. Laudon • Carol Guercio Traver
Copyright © 2018
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 16.84 MB

Table of contents
1 INTRODUCTION TO E-COMMERCE 42
2 E-COMMERCE INFRASTRUCTURE 92
3 BUILDING AN E-COMMERCE PRESENCE 172
4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS 236
5 E-COMMERCE BUSINESS STRATEGIES 318
6 E-COMMERCE MARKETING AND ADVERTISING 372
7 SOCIAL, MOBILE, AND LOCAL MARKETING 460
8 ETHICS, LAW, AND E-COMMERCE 530
9 ONLINE MEDIA 612
10 ONLINE COMMUNITIES 684
11 E-COMMERCE RETAILING AND SERVICES 726
12 B2B E-COMMERCE 790

Share this article :

Post a Comment

 
Copyright © 2019. Free Ebooks and Slides - All Rights Reserved