Ebook E-Commerce 2016 by Laudon and Traver (Global Edition)


E-Commerce 2016 : Business, Technology, Society
12th Edition
Author(s) : Kenneth C. Laudon • Carol Guercio Traver
Copyright © 2017
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF13.77 MB

Table of contents
1 INTRODUCTION TO E-COMMERCE 42
2 E-COMMERCE INFRASTRUCTURE 92
3 BUILDING AN E-COMMERCE PRESENCE 172
4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS 236
5 E-COMMERCE BUSINESS STRATEGIES 318
6 E-COMMERCE MARKETING AND ADVERTISING 372
7 SOCIAL, MOBILE, AND LOCAL MARKETING 460
8 ETHICS, LAW, AND E-COMMERCE 530
9 ONLINE MEDIA 612
10 ONLINE COMMUNITIES 684
11 E-COMMERCE RETAILING AND SERVICES 726
12 B2B E-COMMERCE 790

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