Ebook Entrepreneurial Small Business 5e by Katz & Green


Entrepreneurial Small Business
5th Edition
Author(s) : Jerome A. Katz • Richard P. Green II
Copyright © 2018
Publisher : McGraw-Hill Education
PDF 57.91 MB

Table of contents
Part One Entrepreneurs and Ideas: The Basis of Small Business 1
1. Small Business: Its Opportunities and Rewards 2
2. Small Business Entrepreneurs: Characteristics and Competencies 28
3. Small Business Environment: Managing External Relations 52
4. Small Business Ideas: Creativity, Opportunity, and Feasibility 82
Part Two Small Business Paths and Plans 121
5. Small Business Entry: Paths to Part-Time Entrepreneurship 122
6. Small Business Entry: Paths to Full-Time Entrepreneurship 158
7. Small Business Strategies: Imitation with a Twist 192
8. Business Plans: Seeing Audiences and Your Business Clearly 222
Part Three Marketing in the Small Business 273
9. Small Business Marketing: Product and Pricing Strategies 274
10. Small Business Promotion: Capturing the Eyes of Your Market 314
11. Small Business Pricing, Distribution, and Location 362
Part Four Cash, Accounting, and Finance in the Small Business 417
12. Small Business Accounting: Projecting and Evaluating Performance 418
13. Cash: Lifeblood of the Business 460
14. Small Business Finance: Using Equity, Debt, and Gifts 492
15. Assets: Inventory and Operations Management 526
16. Small Business Protection: Risk Management and Insurance 566
Part Five Management and Organization in the Small Business 597
17. Legal Issues: Recognizing Your Small Business Needs 598
18. Human Resource Management: Small Business Considerations 636

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