Ebook Entrepreneurship 4e by Frederick, Connor and Kuratko


Entrepreneurship : Theory / Process / Practice
4th Edition
Author(s) : Howard Frederick Allan O'Connor Donald F. Kuratko
Copyright © 2016
Publisher : Cengage Learning Australia
PDF 66.46 MB

Table of contents
PART 1 ENTREPRENEURSHIP IN THE TWENTY-FIRST CENTURY
1 ENTREPRENEURSHIP: EVOLUTION AND REVOLUTION
2 THE ENTREPRENEURIAL MIND-SET: COGNITION AND CAREER
3 ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT
4 SOCIAL AND ETHICAL ENTREPRENEURSHIP
PART 2 INITIATING ENTREPRENEURIAL VENTURES
5 PATHWAYS TO ENTREPRENEURIAL VENTURES
6 OPPORTUNITY AND THE CREATIVE PURSUIT OF INNOVATIVE IDEAS
7 ENTREPRENEURIAL FAMILIES: SUCCESSION AND CONTINUITY
8 DEVELOPING ENTREPRENEURSHIP WITHIN ORGANISATIONS
PART 3 DEVELOPING ENTREPRENEURIAL VENTURES
9 THE ASSESSMENT OF ENTREPRENEURIAL OPPORTUNITIES
10 MARKETING FOR ENTREPRENEURIAL VENTURES
11 STRATEGIC ENTREPRENEURIAL GROWTH
12 GLOBAL OPPORTUNITIES FOR ENTREPRENEURS
PART 4 GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES 
13 LEGAL AND REGULATORY CHALLENGES FOR ENTREPRENEURIAL VENTURES
14 SOURCES OF CAPITAL FOR ENTREPRENEURIAL VENTURES
15 MEASURING PERFORMANCE FOR ENTREPRENEURIAL VENTURES
16 DEVELOPING A SUSTAINABLE BUSINESS PLAN

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