Ebook Essentials of Business Communication 10e by Guffey and Loewy


Essentials of Business Communication
10th Edition
by Mary Ellen Guffey • Dana Loewy
Copyright © 2016
South Western / Cengage Learning
PDF 47.35 MB

Table of contents
Unit 1 Business Communication in the Digital Age 1
1 Communicating in the Digital-Age Workplace 2
Unit 2 The Business Writing Process in the Digital Age 350
2 Planning Business Messages 36
3 Organizing and Drafting Business Messages 63
4 Revising Business Messages 90
Unit 3 Workplace Communication 1190
5 Short Workplace Messages and Digital Media 120
6 Positive Messages 156
7 Negative Messages 192
8 Persuasive Messages 226
Unit 4 Business Reports 2630
9 Informal Reports 264
10 Proposals and Formal Reports 299
Unit 5 Professionalism, Teamwork, Meetings, and Speaking Skills 351
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork,
and Meetings 352
12 Business Presentations 389
Unit 6 Employment Communication 425
13 The Job Search and Résumés in the Digital Age 426
14 Interviewing and Following Up 474

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