Ebook International Business 8e by Griffin and Pustay (Global Edition)


International Business : A Managerial Perspective
8th Edition (Global Edition)
Author(s) : Ricky W. Griffin • Michael W. Pustay
Copyright © 2015
Publisher : Pea*son Ed*cation / Prent*ce Hall
PDF 109.79 MB

Table of Content:
Part 1 The World’s Marketplaces 26
Chapter 1 An Overview of International Business 26
Chapter 2 Global Marketplaces and Business Centers 48
Chapter 3 Legal, Technological, Accounting, and Political Environments 78
Chapter 4 The Role of Culture 108
Chapter 5 Ethics and Social Responsibility in International Business 142

Part 2 The International Environment 176
Chapter 6 International Trade and Investment 176
Chapter 7 The International Monetary System and the Balance of Payments 208
Chapter 8 Foreign Exchange and International Financial Markets 236
Chapter 9 Formulation of National Trade Policies 260
Chapter 10 International Cooperation Among Nations 290

Part 3 Managing International Business 326
Chapter 11 International Strategic Management 326
Chapter 12 Strategies for Analyzing and Entering Foreign Markets 354
Chapter 13 International Strategic Alliances 386
Chapter 14 International Organization Design and Control 408
Chapter 15 Leadership and Employee Behavior in International Business 440

Part 4 Managing International Business Operations 470
Chapter 16 International Marketing 470
Chapter 17 International Operations Management 498
Chapter 18 International Financial Management 524
Chapter 19 International Human Resource Management and Labor Relations 558


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