Ebook Retail Management 13e by Berman, Evans, Chatterjee (Global Edition)


Retail Management : A Strategic Approach
13th Edition (Global Edition)
by Barry Berman • Joel R. Evans • Patrali Chatterjee
Copyright © 2018
Pe*rson Educ*tion / Pr*ntice Hall
PDF 31.65 MB

Table of contents
PART 1 An Overview of Strategic Retail Management 21
Chapter 1 An Introduction to Retailing 22
Chapter 2 Building and Sustaining Relationships in Retailing 44
Chapter 3 Strategic Planning in Retailing 71
PART 2 Situation Analysis 109
Chapter 4 Retail Institutions by Ownership 110
Chapter 5 Retail Institutions by Store-Based Strategy Mix 130
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 151
PART 3 Targeting Customers and Gathering Information 187
Chapter 7 Identifying and Understanding Consumers 188
Chapter 8 Information Gathering and Processing in Retailing 211
PART 4 Choosing a Store Location 239
Chapter 9 Trading-Area Analysis 240
Chapter 10 Site Selection 264
PART 5 Managing a Retail Business 291
Chapter 11 Retail Organization and Human Resource Management 292
Chapter 12 Operations Management: Financial Dimensions 315
Chapter 13 Operations Management: Operational Dimensions 332
PART 6 Merchandise Management and Pricing 357
Chapter 14 Developing Merchandise Plans 358
Chapter 15 Implementing Merchandise Plans 382
Chapter 16 Financial Merchandise Management 404
Chapter 17 Pricing in Retailing 427
PART 7 Communicating with the Customer 459
Chapter 18 Establishing and Maintaining a Retail Image 460
Chapter 19 Promotional Strategy 482
PART 8 Putting It All Together 515
Chapter 20 Integrating and Controlling the Retail Strategy 516

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