Ebook Strategic Management 16e by David and David


Strategic Management: Concepts and Cases
A Competitive Advantage Approach
16th Edition
Author(s) : Fred r. David, Francis Marion • Forest r. David
Copyright © 2017
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 24.18 MB

Table of contents
Part 1 Overview of Strategic Management 2
Chapter 1 The Nature of Strategic Management 3
The Cohesion Case: The heRsheY CoMPanY, 2015 (hsY) 26
Part 2 Strategy Formulation 38
Chapter 2 The Business Vision and Mission 39
Chapter 3 The External Assessment 59
Chapter 4 The Internal Assessment 89
Chapter 5 Strategies in Action 129
Chapter 6 Strategy Analysis and Choice 167
Part 3 Strategy Implementation 204
Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues 205
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 243
Part 4 Strategy Evaluation 278
Chapter 9 Strategy Review, Evaluation, and Control 279
Part 5 Key Strategic-Management topics 304
Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability 305
Chapter 11 Global and International Issues 329
Part 6 Strategic-Management Case analysis 356
How to Prepare and Present a Case Analysis 357

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